Why Google My Business is important?

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Any If you don’t have a Google My Business profile, you’re missing out on the ability to differentiate yourself in Google, business today needs to be found online, as most consumers now look up for information there, therefore allowing consumers to review search results of the business. 
Now let’s understand some features of Google my Business:-
Posting 
Business owners can post offers, event posts. schedules posts and creates recurring posts. It can also post to multiple locations at once. The information displayed is working hours, contact information and directions across multiple devices. 

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Tracking
You can get notified by email and notifications when malicious edits occur to your locations. Notification for new reviews, comments lost, etc. It can also be done.

Listing verification
Get your listing verified immediately without postcard verification

Location Management
You can also manage all your locations, directly in one dashboard. Plus you can upload images and videos directly to your locations and get notifications on location suspensions.

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Having understood the features, it's important to understand how you stand to gain from it. Let’s see them mentioned below:-

Win instant trust: Appearing on Google is an indication that you’ve been validated by it, and consumers can see that if Google trusts you enough to be in their search results, then they can! It can also shoot up your business reputation both online and offline and this is possible if the information updated accurately, which gets optimized for the best results.

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 Gets more website visitors: It shows you how it's going to be there! A user can see the information even before he clicks on the website. This build-up convinces the customer that he’s in good hands and visits the website. You can also write business descriptions and post featured products, events, and news to offer users a more in-depth image of your business.

 Gets more sales: For instance, if you're looking for a specific query, “Best south Indian restaurants in Fraser town”, then Google uses your listing and displays it on the search results. This ensures serious buyers can access your business and make the purchase.

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 Create and optimize your Google My Business listing: Even though it's given free by Google you must provide complete, accurate and updated information for you to enjoy its benefits. Now the main benefits here are a 50% higher chance to lead to a purchase, and 70% more likely to attract location visits and makes businesses 2.7 times more likely to be considered reputable.

It also enhances your business for local SEO. For instance, if you’re managing a shipping company across India, you’ve mostly ignored the SEO aspect. In 24 hours 88% of clients who manage local business searches on a mobile device are likely to call you. Your phone number must be displayed on Google listing to help you drive traffic on the new phone number you’ve given.ADOHM can verify the number of walk in’s and the number of people that contact you via Google My Business.

Therefore summarizing the above, we must understand that a robust, optimized and active Google my Business profile is important for a business. And to completely dominate local search, you must ensure your business is fully leveraging the abilities of Google my Business. 

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