5 ways to improve your small business marketing

Every business needs to reach out to potential customers to sustain and grow, especially in the case of small businesses. The need to attract customers, entice them to enquire on the business and make sales. To achieve this aggressive marketing efforts need to be done. Lets understand some of the ways small businesses can improve their marketing efforts.

Local SEO: Incase of a businests providing services to local areas, you must invest a part of your marketing efforts in local SEO. Gaining ownership of Google Maps listings on Google My Business must be mandatory.

Constant innovations:  If a business uses age-old marketing tactics for long periods of time, clients get bored and competitors start aping your ideas to get their business visible in the markets. Hence, one needs to think of creative, innovative and out of the box ideas to create the stickiness factor with clients.

Therefore, innovation is of utmost importance in keeping clients engaged and hooked onto your products.

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-Stay abreast of competition’s marketing efforts:  Now that you’ve understood the importance of innovation, you must be aware of competition and their marketing strategies. You can gain an advantage if you stay abreast of their strategies and develop a strategy of your own, which keeps you on top of their minds constantly.  As a rule, you must discard age old techniques of marketing which have no impact anymore. For instance, if you’re the only player using cold calling techniques, you must observe what competitors are doing and evaluate your efforts against theirs and step up accordingly. You both are targeting the same clients, there’s a 100% chance it might work.

-Keep social media updated: Social media must be the face of your brand i.e. you must regularly keep clients abreast of the latest developments on your products and services. For instance working hours, website links, address, contact numbers logo and pictures must be fresh and current. One must make regular posts on them to maintain top of mind recall with clients.

The next move you can make is positioning yourself as an expert on the subject to build credibility and trust in the potential clients mind.

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-Become an expert: Positioning oneself strategically in the markets and the consumers mind is a must especially with upcoming start ups and small scale industries. This can be achieved by

various initiatives like local interest groups and meet ups relevant to your business, and establishing yourself as a speaker to market your business. Certain businesses can also approach a chamber of commerce for networking and visibility. And lastly you can also network with editors and journalists of relevant media in your niche, to get media coverage. Therefore, this is an indispensible move for your business.

Now once you’ve gained credibility, visibility and established a social media presence, you can capitalize on it and start requesting for endorsements and reviews from clients.

-Get endorsements: It’s mandatory in this day and age to look up product reviews before making a purchase, to ensure validation on your decision to buy. Keeping this insight in mind, you can request for reviews from clients on your products and services, in order to get endorsements on your products, which in turn convinces potential clients that they are making the right decision by buying your services. You can also add review columns on your website and request testimonials from clients.

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-Visibility in small scale events: Incase of a start ups and upcoming businesses, you can follow the concept of “push and pull strategy” and build a customer base for your business. Start by targeting events and expos relevant to your domain. For this, you can participate in flea markets, exhibitions and local events in your city with stalls and booths, to directly interact with clients, network by exchanging visiting cards, brochures of the business and distributing product samples. This is guaranteed to give a personal touch to your business.