5 Ways To Acquire New Sales Leads

1. Optimization of web page: The starting point of lead generation must be through your website, which must eventually lead to action from them. However, there are specific best practices that all pages on the website must follow to get the maximization of leads.

2. Direct engagement with leads ensures faster conversions and long term relationships. This involves live chat, forums, and help centers – wherein customer service reps are available on call 24/7. Customers are guaranteed to spread a positive WOM leading to increased leads for your business.

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3. Guest blogging: This can prove to be magical provided the following pointers are kept in mind:-

-Relevancy of information

-Actively promote the post to bank on social proof

-Direct site visitors to the landing page

4. Get referrals from current customers: Your satisfied clients are your biggest asset and thanking them for their patronage, plus getting help in generating more business. Adopt a customer referral Adopting a customer referral program is a great way for your team to be proactive when acquiring new referrals.

It indicates that one is confident enough in your services and want to know that a referral program would be a positive investment. Your customers are convinced with this confidence and feel comfortable with sharing information because you have an organized system in place. Customer referral programs improve the stature of a business and make it easier for customers to trust you. 

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Next, you can also create referral agreements with your clients, wherein it’s a contract between a company and an external party. The business agrees to reward the other party in exchange for the referral of leads. Both parties agree on mutual terms for compensation and get into a referral agreement to seal the deal. This creates an ongoing relationship that benefits both the company and its new partner.

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Sign into a referral agreement: While a Starbucks gift card reward probably doesn't warrant a referral agreement, you'll want to keep this template handy when you're dealing with larger customer accounts. Customer referral agreements typically are only used in dealings where significant amounts of money are being exchanged between parties. Having a referral agreement provides security for both sides and ensures the relationship is mutually profitable.

5. Relook closed and lost opportunities: Prior interactions with potential clients through product demos or meetings are a goldmine of lead generation. At that point for some reason, conversion didn’t come through. Restart the conversation with calls once a month, enquiring about their business goals and the changes they plan to make. Additionally, keep them engaged with constant blog updates, marketing email drips, etc. Therefore every company needs to acquire leads for a new business to keep their business running smoothly. 

6. Partner with other organizations: Form strategic partnerships with companies that can benefit each other with their resources. For eg., A company sells an employee advocacy tool that helps B2B marketers streamline content sharing from their colleagues, which another company sells marketing automation software. You’ve discovered their target audience is similar to yours, this is an opportunity to form a strategic partnership and introduce each other to new, high-quality leads. The benefits of strategic partnerships are they enable one to access leads and penetrate new markets. These leads are validated by the partner company therefore their quality will be higher than those generated through traditional tactics.

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Having discussed all of the above, one must keep in mind that successful lead generation is based on quality and not quantity. You generate leads to generate revenue — so if your leads don’t convert to paying customers, your efforts won’t translate into business growth.

There are various ways to generate high quality leads for new business and the list above is not comprehensive. The most important takeaway is this: if your lead generation strategy is falling short, don’t be afraid to try a unique approach. 

Lead generation for sales can be done in a zillion ways and you can choose which strategy works for you. The above-mentioned tactics are just a few of them, you can come up with your creative solutions for this.