The Utility of Artificial Intelligence in Marketing

AI enables marketers to make highly personalized consumer experiences that cost lesser than traditional high-dollar campaigns.

Every interaction a prospect or consumer has with your product is used for future optimization.

Take sales forecasting to the next level

Conversion management solutions can be escalated to a whole new dimension altogether now, thanks to AI!

Marketers can now compare sophisticated inbound communication side-by-side against traditional metrics to help answer difficult strategic questions.

 Click here to get Free Sales Software which helps to grow your business.

Gain a deeper understanding of your consumers

Marketers can understand what consumers are thinking, saying & feeling about the brand. Similarly, it gives marketers a chance to get into the minds of the customer. Marketers utilize this data to modify messaging or branding for maximum usage.

Optimize digital advertising campaigns

 AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective digital ads. This results in human-level outcomes & insights with no manual labor.

Click here for GMB  services which help to rank in maps.

Create detailed consumer profiles

Marketers gain in-depth knowledge of consumers & clients, enabling them to deliver the right message, to the right person & time. It captures data in every interaction & takes these profiles further, refines marketing campaigns & creates highly personalized content.

Join real-time conversations with consumers

AI analyzes content & identifies trends that encourage brands to interact with consumers in real-time through online conversations. Interacting with consumers during the ‘decision-making moment’ influences buying decisions. 

Highly personalized website experience & CRO

Visitor experience with intelligent personalization can be given on your site. AI algorithms ensure the personalization of website experiences & push notifications. 33% of marketers use AI for personalized web experiences & 63% of respondents mentioned increased conversion rates & 61% noted improved customer experiences.

               

Publishers & consumer brands like the Wall Street Journal, Pandora, La Redoute & Top Fan use AI-powered tools to improve their conversion rates & differentiate from the competition. For example, lets look at Pandora, wherein humans curators and machine learning algorithms are clustered together to recommend new songs. For delivering good user experience, music listening offerings is a great example.

Click here for artificial intelligence marketing tool which helps for your business growth.

An AI-powered Slackbot analyzes the Google Analytics data & sends insightful reports on general performance & large-scale changes in data. That information helps in keeping websites up & running perfectly, as well as address anomalies as they arise.

Churn prediction & smart customer engagement

Machine-learning algorithms identify disengaged customer segments about to churn or leave for a competitor. It also helps in gathering data, build a predictive model, test & validate the model on real customers. This indicates the stage of churning the person is in.

To summarize the above, AI is poised to continue growing across all industries & segments, marketers should invest their time & resources to experiment with strategies & ensure their marketing organization is set up for continued success, both now and in the future.