How to increase my business on Google through GMB?

How customers find your listing

The insights here help you differentiate between how customers found you in a “Direct” search versus a “Discovery” search

Where customers find you on Google

It highlights the number of customers that discovered you through Google Search or Google Maps. Beside “Listing on Search” and “Listing on Maps,” you’ll see the number of views your listing received from each product in the timeframe chosen. 

Next, if you want to see how many people found you on a particular product or day, check the relevant section of the graph. 

These sections have the following labels in bulk insights reports:-

· Total views

· Search views

· Maps views

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Customer actions

This section highlights what customers do once they discover you on Google.

To get an indication of the total type of actions that customers take, check “Total actions”

· Visit your website

· Request directions

· Call you

· View photographs

The following labels are available as reports:-

· Total actions

· Website actions

· Directions actions

· Phone call actions

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Direction requests

This section uses a map to indicates the location of people requesting directions to your business. Next, your business location is found on the map & landmarks that people request directions to your business from being reflected.

Phone calls

- Here you can understand when and how many times your clients have called you through listings on Google

At the top of the section “Total calls” gives the total number of phone calls for the time frame selected. The graph indicates trends via calls by either day of the week or time of day. This lets marketers & business operators know when customers are most likely to call after seeing your GMB listing.

Photos

- Lastly, GMB listings let you examine how often your business’s photos get viewed with “Photo views” graph & “Photo quantity” graph. Here you get bulk insights on:-

- Photographs of owners

- Photographs of owners

- Photograph views of the owners

- Customer photographs

- Photograph views of customers

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- Posts feature can also be used

- Another feature thats started on Google is “Post” for Google My Business.

- The feature lets you create a single post to add to your GMB listing, with an image, an attachment and a button to interact with. - This feature is a great way to increase your ‘real estate’ within search results.

- You must regularly make updates, as they usually last only for one week

- If you set the post type to an event then the post will last until the event has run its course.

Ask for reviews

- If you want higher rankings you must use Google My Business.

- Elicit reviews from your clients and try to get positive ones from them, as its works in your favour when clients trust you

- When prospective clients see good reviews they are convinced they are in good hands

- Incurring negative reviews and not keeping up to date on how your business is presented over search listings can be a big   

  mistake, especially if you spend a lot on marketing.

Respond to the reviews

- Getting reviews isn’t the only way to help improve your GMB Listing responding to reviews is a great way to increase customer engagement and one of the best ways to handle a negative comment is responding in a way that makes your customer feel like you value his feedback and want to improve yourself.

- So having come this far and explaining this feature to you, it’s a must for you to invest in and considering the constantly changing features it is bound to have a mammoth impact on your local rankings. So go ahead and witness the magic of this feature today.