How can I boost my business on Google?

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Are you looking for a magic formula to shoot your online business? Your search ends here with Google My Business. A free tool from Google, it assists business owners to manage their online presence across search engines and gives you maximum punch for your business if you need a local presence. So follow a brief note below and get a complete understanding of how it works & optimize all aspects of the tool to multiply your business on Google and third-party platforms that use Google Maps API to generate location info for users.

Fundamentals of Google My Business
It's free! It complements your existing website by giving your business a public identity with a Google listing. This information can appear on Google Search, Google Maps and Google+. 

Let's start with your Google My Business Listing: Do a Google search to ensure your business doesn’t already have a listing. Move to the “Google My Business” page for adding and claiming GMB listings and feed in the most important business info to make sure your business doesn’t already have that listing. You’ll get notified if its there. In case it says that someone has already claimed your business, then you need to follow the following steps below:-


Enter your business information like business name, street name, etc. and ensure you're in the right category. The final option asks for information on whether the business being created delivers goods or services to customers at their location. 
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Add or edit service-area business details: After signing in to Google my Business, ensure your using “card view”. 
- Firstly select the listing you want and press “Manage location”
- Press “Info” on the menu
- Go to “Address”
- Press “Yes” next to “ I deliver goods to my customers at their addresses”
 - Enter your service area information and set your service area based on the ZIP codes or cities that you serve
- Select the box next to “I serve customers at my business address” if you want your complete address to appear on Google & your business location is staffed and can get clients during business hours.
· Click Apply to save your changes.


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Verifying Your GMB Listing
Verification of your listing is crucial for visibility & impact. You can do it by mail due to which Google knows the address you’ve provided exists & you get an mail. Unless your business is verified it doesn’t get displayed.

Publishing Your GMB Listing
It’s important to use all resources GMB Listing offers within its listing details. A few things to keep in mind here are:-
Enter complete data for your listing
The more detailed & accurate information you provide, you will be found easily.

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Monitoring Your Google my business listing insights
You get huge analytical data for Google My Business listings & Google helps you understand how customers interact with business listings, including:-
· How customers find your listing
· Where customers track you on Google
· Customer actions
· Direction requests
· Phone calls

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