Benefits of email automation

Email automation is an automated email that helps to nurture leads into customers. It crucial for the inbound methodology and will make you stand out in a cluttered market.

It's automatic and doesn’t require intervention

It works on minimal intervention and that’s one of the biggest benefits. After it’s set up, you can choose specific criteria to trigger the workflows and it works like magic! There’s no need for someone to click send and it works 24/7.

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Nurtures lead to be receptive 

Email workflows nurture your leads by following up their interest with useful information. If these emails are relevant and engaging, the contact gains more knowledge on the business and is more receptive when approached by sales teams later.

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Benefit your sales team

Its nurturing abilities make it a hit for the sales team as they can get to see what emails and content the lead is hooked onto, so there’s a probability that they will be interested in the business offerings. Some email workflow tools like Hubspot send internal emails to employees when an email recipient acts.

Relevant to the email recipient

It enables effective planning of email workflows to ensure they are completely relevant to the recipient. Often emails from companies are irrelevant and this can be prevented with effective email automation, which makes the content enticing. 

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Increases brand awareness 

If you want to ensure your contact gets useful and relevant emails from you at the right time, then email automation is the answer to this. It creates greater awareness and understanding of the business. Therefore when it’s time for a salesperson to contact them, they are already well aware of who and what your business is and are more curious about your offerings.

Better personalization for prospects

When an email is automatically sent in personalized workflows, it will have personalization dockets equipped with the contact details. Some mail workflows can add personal information like address, the company they work for, etc. Customization brings a connection with the prospect and business. Its increasingly

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being used concerning inbound marketing. Adding a personal touch can also spike open rates and click-throughs of your emails.

Reduces errors

Usually, one representative manages the entire communication with customers, which leads to a huge margin for errors. This leads to recipients having less faith in the company and its offerings. But email workflows ensure the outgoing communication is proofread several times before it goes live. 

Save time so you can focus on other tasks 

Complete automation saves time and the teams can focus on more crucial tasks on hand. The leads can be nurtured while you're focusing on other tasks as well, and then finally target them at the right time. 

Reduce costs

You don't need a large sales team making cold calls every day, neither are additional admin teams required to ensure emails are sent out daily. What’s more, you don’t even need to be tech-savvy to use it.

Boosts revenue

Email automation enables you to calculate the right formula and timing, to speed up the conversion procedure.

Better targeting and segmentation 

A CRM system needs to be managed by segmenting contacts in different groups, based on features, behavior patterns, etc. This is all possible with email automation. Plus you can execute advanced workflows like lead scoring and purchase potential for various leads. Division of the main lists into smaller blocks, ensures you send targeted emails. This, in turn, shoots up your engagement rates and improves customer satisfaction.

Keeps existing clients hooked 

Customer retention and ploughing the existing customer for better profits is the usual strategy for business revenue. Email automation with its features makes this possible by enabling automated customer feedback, exclusive offers to high spending clients, therefore triggering re-engagement campaigns. Therefore this increases customer lifetime value.

At ADOHM all this is possible wherein you can automate your email campaigns using drip marketing. You can achieve your goals with customized email computerization. Newsletters and campaigns can be a part of your advertising systems. The email automation feature of ADOHM is a one-off campaign that you can make and send to an entire list of individuals in one shot. A programmed email campaign is developed and sent to a specific person when that individual meets a need. Therefore, all your marketing solutions can BE executed with ADOHM. 

Give us a chance to give up a precedent, you will be physically able to make and send email campaigns to each individual when they sign up. You will be able to set up an automated welcome email that gets sent at whatever point another individual joins your “Signups” list.