4 CRUCIAL DIGITAL MARKETING STEPS TO TAKE WHEN STARTING A SMALL BUSINESS

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In today society, every business no matter how small need to have a digital marketing strategy, online relevance Is one of the best and fastest way to grow your business. Consumers don’t just make their decision to buy because of what your sales rep said over the phone, the next thing they do is to look up information about your company online. No matter how great your product is, if consumers can’t find your website, they will go straight to your competition.  Here are the basic tips to help you stay relevant online and to increase your exposure.
1. Optimize Your Website for People and Search Engines
People appreciate things that are easy and fast to access. Your website should load quickly; else while your website lags behind, your potential clients will surely open another tab to find another that loads more quickly. Your homepage should have a clear guide for consumers, telling them what to do next. Implementing the suggested idea will help with search engine results?
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2. Use Keywords
Keywords are very important, especially to small startups. It should be their top priority in their marketing strategy. There are several tools that can help you to find the right words to target, tools such as Google Trends, Keywordtool.io, and more. These keywords are embedded in your website, also ensure the content isn’t clustered with keywords, they should flow naturally.
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3. Review Your Online Reputation
Another way to save your brand especially a growing business from falling prey to bad reputation is by establishing a Google alert that will inform you of any article that mentions your company name. You should also check what some people are saying about you on Google reviews, and other review sites, this is very important because consumers check reviews before coming to your website. If you encounter a bad review, you need to be very diplomatic and respond appropriately.
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4. Get Customers’ Email Addresses
It is a good procedure to always request your customer's email address when they register on your website. This way, you can set up an email marketing plan, informing your customers about new products and promotions that may interest them. An email blast is an amazing method to keep your customers updated and remain relevant in their heads; this will give them a reason to return soon.
Although there are advanced digital strategies you can employ to promote your online relevance, these simple steps are actually a great place to start especially for beginners. In today society people spend more time on their phones and laptops, therefore you need to be there. Having online relevance is putting your business in the right direction to grow.

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