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Email automation is an automated email that helps to nurture leads into customers. It crucial for the inbound methodology and will make you stand out in a cluttered market. It's automatic and doesn’t require intervention It works on minimal intervention and that’s one of the biggest benefits. After it’s set up, you can choose specific criteria to trigger the workflows and it works like magic! There’s no need for someone to click send and it works 24/7. Click here for GoogleMyBusiness services which help to rank in maps. Nurtures lead to be receptive  Email workflows nurture your leads by following up their interest with useful information. If these emails are relevant and engaging, the contact gains more knowledge on the business and is more receptive when approached by sales teams later.   Click here for artificial intelligence marketing solutions   which helps for your business growth Benefit your sales team Its nurturing abilities make it...

It’s the central nervous system of a business, both small and large. In the initial stage, one begins with a handful of leads and with progression sales teams get more leads than they can handle. This leads to a situation where equal attention can’t be given to all, and the downfall begins. Lead generation also takes place through websites, ads, cold calls, emails, events, etc. Plus businesses can’t convert leads because they can’t differentiate hot from cold leads and lose out on opportunities. Lead management comes to the rescue and a centralized approach to manage lead information, score leads, maintain communication and nurturing them is created. Additionally, it also qualifies, engages and finally transfers them onto sales executives.   Click here for GoogleMyBusiness services which help to rank in maps. A business generates leads through online, offline sources and manual addition to CRM systems is impossible, esp. when volumes are high. This is where lead ma...

A Chatbot helps personalize the interactions between your lead and help get insights and usable information from your leads. It provides brand value to prospects, friendly interactions and good rapport with clients. It bridges brands and customers providing 24/7 interactions, communicates like humans, reduces human error and doesn’t get affected by emotions.  Chatbots   meet customer expectations, boost brands,  promote brand values to a wide range of prospects, provide friendly interactions and create a good rapport with customers. They also give support and resolve repetitive customer queries, therefore freeing service agents for complex tasks. Additionally, they provide round the clock handling of customer’s initial queries.  -Better open rates : Chatbots interact with clients and deliver quick responses, to achieve higher open rates - Better engagement:  They send visual content and info on discounts and product info for customer attention -...

It’s the desire of every company to gain a big return, especially after investments heavily in marketing and sales. To have such big returns, you have to attract prospective customers, not just any random individual surfing the internet, but those who will provide value to your company, and you can also in return provide significant value to them. Except if you have an unlimited marketing budget which no company has, then you would want to focus your efforts on the customers that have potentials to provide the greatest value. An easy way of knowing such kind of customers is by defining your ideal customer, and this starts by creating an ideal customer profile (ICP).    Click here to get Free Sales Software which helps to grow your business. What Is an Ideal Customer Profile? So the next big question is what is an ideal customer profile? This is a description of customers who are going to be top beneficiaries of your offering and they have the potential of providi...