IMPACT OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA
It is very rare to see an individual who doesn’t have one social media account. Marketing companies have seen the potentials that lie in social media. Many companies have gain popularity by engaging massively on social media, others have seen sales skyrocketed immediately they established an online presence. Social media doesn’t just provide opportunities for marketing companies; it has also helped some individuals rise into fame. Some musicians have been signed into record labels just by posting their songs on social media; others have become millionaires because of their online fame.
AI have impacted intensely on social media, it has revolutionized the platform with the recent technologies introduced. AI is capable of generating targeted leads to help improve sales. It also analyzes and then finds pattern and connections to create a better customer satisfaction. AI can create a deep one on one conversation with customers, which is a huge improvement to CRM
AI has greatly influence contents, with artificial intelligence, you can be sure that your content will reach the right audience at the right time. Have you ever searched an item on Google and the next time you log in to your social media account, you will see pop up adverts based on the item you once searched, that is an example of AI impact on social media?
If you plan to carry out an analysis on a brand, that is, keeping track of all their ads and post to generate the right lead, you may end up spending a lot of time which would have been used for other activities. Artificial Intelligence in Digital Marketing uses chatbots and other tools to carry out these activities on a much faster scale.
Users are having more fun on social media today, if you are a photographer and you sign up to Instagram, you discover that most people that will pop out as recommended friends will be those who love art generally, or are photographers. It is only an advance AI technology that can run such filter, connecting you to the right people.
The social media holds a promising market force, and with the use of AI, you will be soaring high on the marketing automation platform.
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